Irish National Lottery // Brand Guidelines

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The Client

The National Lottery is the state lottery of Republic of Ireland. It was created when the Republic of Ireland government passed the National Lottery Act, 1986 to help raise funds for good causes.

The Deliverables

Brand guidelines
Brand architecture
Colour theory
Point of sale design
Merchandise design
Corporate stationery design

The Awards

Top prize in the Branding & Corporate Identity category
at the 2008 Irish Design Effectiveness Awards 
Top prize at the 2008 Irish Print Awards
Distinction in the 2009 Global ReBrand 100 awards 

Portfolio