Irish National Lottery // Brand Guidelines
The Client
The National Lottery is the state lottery of Republic of Ireland. It was created when the Republic of Ireland government passed the National Lottery Act, 1986 to help raise funds for good causes.
The Deliverables
Brand guidelines
Brand architecture
Colour theory
Point of sale design
Merchandise design
Corporate stationery design
The Awards
Top prize in the Branding & Corporate Identity category
at the 2008 Irish Design Effectiveness Awards
Top prize at the 2008 Irish Print Awards
Distinction in the 2009 Global ReBrand 100 awards